Colors for a cleaner world

A Rural Action Social Enterprise

Our proprietary technology cleans streams by turning pollution into vibrant pigments for paint and other products. True Pigments — colors for a cleaner world.

Are you interested in?

Paints from pollution

See the artwork people are creating with our products

water Quality

We measure success in miles of clean waterways.

Making a Difference

 Turning pollution from historic coal mining into vibrant pigments for paint.

Why This Matters

The legacy of coal mining runs deep in Appalachia, impacting our culture, history, economy and environment. While our history may be one of extraction, our future is one of innovation.

View Photo Essay

Recent Art Made With true Pigments

To share your art and see what other artists are creating, use the hashtag #reclaimedcolor on Instagram.